The centre aims to:

  • To ensure, based on the expertise of its human resources and collaborators, the transfer and implementation of key digital technologies to successfully transition to industry 4.0, smart agriculture, and smart grids.
  • To ensure transfer of managerial and technological know-how through training and qualification of companies’ or institutions’ staff.
  • Carry out research & development activities and guarantee certain technological watches useful for the region’s economic activities.
  • To raise awareness and contribute to developing innovative human-centred technologies to support and empower workers rather than replace them.
  • To Contribute to the rapprochement between the university and businesses in the region, particularly in the industrial zone of Kenitra, Morocco, through the overhaul of training programs to adapt them to the needs of the regional and eventually national job market.
  • To build a collaboration with civil society actors to reduce the digital and social divides, and promote digital E-parity.
  • To Contribute to raising awareness of the need to be part of an environmental protection strategy.
  • To reinforce the resilience of business through the digital transformation.



The centre’s mission is to support companies, organizations and public institutions to achieve an inclusive digital transformation with a view to sustainable development and strengthening resilience. By developing and transferring innovative human-centred technologies, the centre will help support workers and empower them rather than replace them. Through a study and prospecting of the potential, the region’s socio-economic opportunities and risks, the centre must ensure certain technological monitoring useful for improving the performance of businesses at the regional level and also at the national level. As a skills centre hosted in a university, the centre also has the mission of bringing the university closer to the company through its contribution to the overhaul of initial or continuing training programs to adapt training to the needs of the regional job market.



Undertaking a digital transformation always arouses fear, doubt and a certain resistance. Succeeding in a digital transformation is always a challenge. A digital transformation is not an end in itself, it is a process which must lead to a better situation and therefore development is synonymous with improvement. It must be intentionally inclusive to contribute to the goal of sustainable development.

To do this, digital technologies must be sufficiently innovative to:

  • put people at the centre, and support and empower workers on the ground rather than replacing them.
  • ensure a certain resilience for businesses
  • contribute to the preservation of the environment
    Guarantee E-parity
    Avoid the digital divide.